The chance of your proposal being chosen by assessors relies on various factors. The reputation of your company. The most recent projects you have completed. The economic climate and the state of the industry. The timing of your application. The way your proposal was written and submitted. Even whom you submit it to and who will make the review can be an influential element to the outcome of your initiative.
You don’t have any control over some of the most dominant factors that influence the decision—you have to admit this fact to yourself early on. What you can do,however, is to focus on the elements that you can manage, and make every one of those key points work according to your advantage. One particular thing you need to concentrate on fully is writing your bid. With a highly competent bid writing professional by your side, you can ensure that every word, every statement and every page leads you closer to the project you’re aiming for.
If you’ve done your research, you might have come across various pieces of advice on how to choose your bid writing consultant. Is your candidate a good writer? An expert on your field of business, as well as the industry your assessor belongs to? Someone who is in the know and up-to-date with the policies and regulations regarding this bidding process? All these qualities are important to look for when you’re considering hiring a bid writing professional. Your bid writer should wear multiple hats to provide you an edge over your competition.
A highly skilled writer — Someone who writes succinctly and crisply. Every word should have a purpose and every sentence should lead into a general narrative that says how you are the best choice for the project. The document should be easy to read and the key points helpfully highlighted. It should have a clear, single audience: the client company, who from page one will already be asking, “What’s in it for me?”
A convincing salesperson — Someone who approaches the bid writing as a sales presentation. Bids are highly technical documents that have no room for hyper marketing campaigns. But every piece of evidence should be cleverly presented to act like a sales pitch in favour of your organisation.
An administrative manager — Writing the proposal is only one part of the whole process. Your writer should keep track of the governing policies and regulations and incorporate these into the document framework. Bids run according to specific stages with a series of deadlines. The completion and submission of paperwork should be organised, well-planned and systematic to ensure every requirement is covered.
It’s not easy to look for a great bid writing professional. It takes a meticulous interview, screening and selection process to come across someone with all the qualities you’re looking for. But once you find the right match for you, then consider half the battle already won.